Sunny's Bookshop

Creative Direction, Rebrand and Logo Design

A full rebrand and a hand-drawn logo for an independent bookshop, ahead of its second store.

Client: Sunny's Bookshop, Los Angeles
Year: 2026
Role: Creative Director, full rebrand and logo design

Sunny's Bookshop is an independent bookshop and book bar in Tarzana, with a second shop coming to the NoHo Arts District. I was the creative director on the full rebrand and the logo, all of it built for the new store. The owner, Sanaz Tamjidi, already had a brand people loved: a seal, a cursive signature, a dark green. She asked for it refined, not reinvented. So I drew the open book by hand, rebuilt the signature to be read rather than admired, set an SB monogram inside the seal's two rings, paired a serif with the script, and wrote the rules into a 24-page bible. The slogan was already stitched into her label: For readers and writers.

The book

Drawn in ink first, then cut down to a solid version that still reads at the size of a favicon.

The hand-drawn open book in Library Green on vellum.

The simplified small-size book on its construction grid.

The book at three sizes: hero, digital and tiny.

The seal and the monogram

The Sunny's Bookshop seal: the book inside two rings, with "For readers and writers" and "Est. 2024".

The SB monogram inside the seal's two rings.

The signature

Sloop Script, tidied for legibility, with a custom S and the flourishes politely declined.

The Sunny's Bookshop signature in green script on vellum.

The system

Five lockups: horizontal, stacked, half moon, signature with book, and Tarzana · NoHo.

Type and colour

The type: Sailing Club capitals, the signature, Cormorant Garamond italic, EB Garamond and Jost.

The palette: Library Green, Vellum, Ink Navy, Gilt, Binding Brown and Linen, with CMYK, Pantone and thread references.

Sunny's Journal & Press

The studies

The working archive, every sheet in order: the research, the book variations, the S that nearly happened, the pen paths.

Title page · Studies, title page

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Final assets

The finished marks with their construction left in, in non-photo blue, and the sheets that went out with the delivery.

The SB monogram in its rings, marked at its optical centre.

The Sunny's Journal & Press stamp, half inked.

Final delivery sheets, page 1: What's in the package.

1 / 5 · What's in the package

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The Brand Bible

Twenty-four pages, set like a book, because it was for a bookshop.

1 / 24 · Cover

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In the world

Hang tags: the seal stamped on kraft, the signature on black.

The announcement

Made to announce the new identity: the drawing, the type and the studies, set to the sound of the room.

Outcome

Delivered in October 2026: every mark in green, vellum, black and white, as SVG, PDF, EPS, AI and PNG, with the fonts, colour references down to Pantone, thread and foil, and the bible to keep it all consistent. The identity is ready for the NoHo opening in 2027.

Credits

Client: Sunny's Bookshop, Tarzana and the NoHo Arts District, Los Angeles
Owner: Sanaz Tamjidi
Scope: Creative direction, full rebrand and logo design (Dalton Corr)
Deliverables: Hand-drawn book mark (hero and small-size versions); seal; signature; SB monogram; horizontal, stacked, half-moon and signature lockups; Sunny's Journal & Press wordmark and stamp; typography and colour (Pantone, thread and foil references); 24-page Brand Bible; master asset package; announcement film
Typefaces: Sailing Club, Jen Wagner Co. · Sloop Script, Font Bureau, with a custom S · Cormorant Garamond, EB Garamond and Jost, SIL Open Font License
Photography: Dalton Corr. Merchandise mockups on Sunny's Bookshop's own product photos and stock blanks.
Year: 2026

Sunny's Bookshop

Sunny's Bookshop

The book

The seal and the monogram

The signature

The system

Type and colour

Sunny's Journal & Press

The studies

The studies, 46 pages

Final assets

Final delivery sheets, 5 pages

The Brand Bible

The Brand Bible, 24 pages

In the world

The announcement

Outcome

Credits